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Workshop
DTC

Service Items

Clear Positioning 

Unified Messaging

Integrated Marketing Channels 

Be Understood.

Be Chosen.

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Core Value Canvas  Download

💼  1. Brand Positioning & Product Tagging
【Defining Your Unique Positioning,  Make Your Value Instantly Clear.】

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Today, customers aren't looking for more choices. They're looking for a connection and a clear reason to believe. We help you transform your unique advantages into a single, powerful message that resonates with the market. We don't just get you noticed—we get you chosen.

How We Do It:

🔹 Resource Audit & Customer Journey Insights: We analyze your internal strengths and external customer behavior to find your true competitive advantage.

🔹Asymmetric Advantage Positioning: We help you sidestep crowded "red ocean" markets by identifying the most powerful point of differentiation.

🔹 Growth Hacking Mindset: We combine out-of-the-box thinking with rapid implementation and market validation.

🔹 Brand Storytelling: We build a compelling narrative around your brand, product, and audience to create demand and drive sales.

Expected Outcome: A brand with a powerful story that turns passive audiences into proactive customers.​
📈  Success Case: A global OTT media production & distribution company (Client name withheld under NDA).

💼  2. Core Value Co-creation Workshop
【Unifying Team w/ a Tagline and  Build an Actionable Consensus】

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Growth isn’t born from a strategy document; it's born from a shared belief. In this workshop, we combine proven frameworks with cutting-edge Gen AI to lead your team on a journey of discovery. Starting with your unique strengths and your customer's reality, we co-create everything from raw ideas to a polished brand message. The result? Everyone on your team can confidently and consistently communicate what your brand stands for and where it's headed.

How We Do It:

🔹 Rediscover Your DNA: Our "Time Machine" retrospective and Core Value Canvas help unearth the strengths that define you.

🔹Spark Next-Level Ideas: We use AI-assisted brainstorming to unlock your team's most innovative and creative solutions.

🔹Cross Departments' Unification: Through guided, cross-functional sessions, we break down barriers to create powerful alignment.

🔹Turn Ideas into Impact: We transform consensus into a clear message, a concrete action plan, and a stronger company culture.

Expected Outcome: A clear brand message that sticks and a stronger internal culture that drives your business forward, faster.
📈  Success Case:  Argox, a leading global brand in industrial printing solutions.

💼  3. Integrated Channel Marketing & DTC E-commerce
【Maximize Your Reach. Turn Marketing into Your Growth Engine.】

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With a clear brand message and an aligned team, it's time to stop guessing and start growing. We help you build an integrated marketing ecosystem powered by data-driven decisions in GA4. We transform your DTC e-commerce site into a media channel, creating more touchpoints to connect with your audience. From the first click to the final referral, we engineer a seamless flow that turns engagement into revenue.

How We Do It:

🔹 Create & Amplify Content: We generate your core message in multiple formats designed for rapid and effective sharing.

🔹Dominate Search: Our SEO and AEO strategies get you found by customers on both traditional search and AI platforms.

🔹Unify Your Message: We manage your ATL and BTL campaigns for a consistent brand experience everywhere.

🔹Optimize for Digital AD Results: Through relentless data monitoring, we cut what isn't working and scale what does to achieve the highest ROI & ROAS.

🔹Build Your Own Audience: We use DTC direct marketing to grow a valuable database of members and a reliable traffic pool.

Expected Outcome: A more versatile message, a smarter marketing process, and more ways to sell.
📈  Success Case:  Yozai, the top-selling Japanese oral care brand in Taiwan.

Product Positioning

©2025 | Omni Optimize Your Biz | JCXO Consultancy | JC Capital

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