Success Story

Established in 1996 and part of Japan SATO Group since 2012, Argox is a top-three global leader in barcode printing and AIDC solutions.

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Our Approach: The Core Value Co-Creation Workshop

In the workshop, we guided the Argox team through our custom Core Value Canvas, a framework designed to connect technology, customer journey, and core values. By integrating Gen AI as a creative co-pilot, we helped the team unlock groundbreaking ideas.

Four cross-functional teams seamlessly moved from technology audits and customer journey mapping to innovative thinking and core message crafting. Collaborating directly with AI, the Argox team generated a concrete blueprint for future products and defined four powerful core value messages. This dynamic process yielded innovative solutions for easier printer management, specialized environment printing, and strategies for building a stronger partner ecosystem.

The workshop delivered more than a roadmap; it fostered a new understanding of AI-powered collaboration and energized the entire leadership team for the future.

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What the Client Says:

"The results of this workshop far exceeded my expectations. The action plans and product messages are incredibly clear. I have already shared some of the outcomes with our board of directors, and we are moving forward with implementation."

— Hector Lin, General Manager, Argox Information Co., Ltd.

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How a new product message and a DTC strategy turned niche potential into explosive sales.

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Ba Cai Corp. is the exclusive Taiwan distributor for a groundbreaking Japanese oral care product: a periodontal gel with award-winning EX-polyphosphate designed to combat gum recession. The founder, Victor Tsai, aimed to bypass the traditional dental-only sales channel and bring the product directly to consumers via e-commerce, but initial growth was slow.

 

Our Approach: A Full-Funnel DTC Strategy

We partnered with BaTsai Corp. to architect a full Direct-to-Consumer (DTC) turnaround.

• Product & Message Repositioning: We shifted the focus to new, high-value customer needs like "sensitive teeth" and "post-implant care," crafting a compelling brand story around these use cases.

• Integrated Digital Marketing: We built a long-term SEO foundation, launched targeted Google & Meta Ads for immediate traffic, and leveraged Generative AI for highly efficient content marketing and sales funnel optimization.

• Channel Expansion: We guided the transition from marketplaces like MOMO and Shopee to a proprietary DTC website, and further expanded their reach into physical pharmacies.

• Data-Driven Optimization: By continuously analyzing performance data, we reallocated ad spend to the highest-performing channels, dramatically cutting costs while scaling revenue.

The Results: Our partnership transformed their business, establishing a solid foundation for sustainable growth.

• 300% Increase in Website Traffic;  180% Increase in Revenue

• Successful expansion into overseas markets facilitated by our network.

 

What the Client Says:

"With their long-term mentorship, we learned how to build our entire strategy based on the real customers' needs. This customer-centric messaging was applied everywhere—from our ad creative , SEO to our in-store materials. This storytelling approach has driven incredible growth, and we are extremely grateful for the consultant's efforts!"

— Victor Tsai, Chairman, BaTsai Corp.

Hsinchu Science Park Administration Empowers Yilan Startups to Thrive

The Hsinchu Science Park Administration established the Lanching Court Startup Base in Yilan to promote industrial development and foster an entrepreneurial atmosphere in the region. The goal is to attract local Yilan and international businesses to invest in scientific ventures.

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However, startups inevitably face resource constraints. Acquiring early customers at a low cost and securing government support for startups become critical challenges.

Through consulting guidance, startups learned essential skills such as conducting keyword research and optimization, developing AI-driven content strategies, and effectively applying for government resources to enhance visibility. All 11 startups at the Lanching Court Startup Base expressed satisfaction with the guidance they received during this program.

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What the Client Says:

"Under our consultant's long-term guidance, we learned how to build our SEO strategy from the customer's perspective. More importantly, their advice helped us proactively prepare for the rise of AI Overviews, putting us ahead of the curve. We are incredibly grateful for their strategic insights!""

— Ms. Chen, Marketing Director, Xigan Life INTERNATIONAL

The Department of Communication and Technology at NYCU, located in Zhubei, aims to equip undergraduate students with a solid foundation in communication expertise and skills. A particular emphasis is placed on cultivating professionals who can effectively communicate, create, and conduct analytical research in the digital age.

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Through a easy and practical lecture, the consultant shared insights into how data is analyzed and used to uncover business insights in the industry. This firsthand perspective on real-world practices deepened students' 

 

What the Client Says:

"Many of our students are deeply interested in marketing data analysis and its practical applications. With the consultant's clear and insightful guidance, our students were able to gain a comprehensive overview of key industry practices before starting their careers. We are very grateful for their visit and instruction at our university!"

— Professor Yu, Dep of Communication and Technology, NCYU