本書賣點
Situational penetration
The whole book adopts the writing method of situation and storytelling, which is easy for readers to understand and analyze the actual situation by simulating data
architecture-based
The first book to deconstruct Google Analytics 4, starting with the data collection structure and building elements.
example is king
A large number of examples illustrate the application of data analysis in business thinking, which can be actually implemented in major business
decision-making
Cross-border series
It not only introduces website analysis, but also explains how data is connected and flows across systems through point-line-surface diffusion
內容試讀
01.
目次、序章與
第一堂課 一場關於身份的重新思考
02.
第二堂課 理財與生活 生命效用最大化
作者簡介
Hi,
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Jesse is a practical experience in business strategy
Exceed20 yearsofExpert in strategy development and digital marketing, specializing in the integration of business strategy, digital marketing and design thinking.
It has been more than 15 years since I started contacting GA in 2006.
Over the years, whether it is a small startup or a large listed company, they have made many key business decisions through the data-driven decision-making model of Google Analytics, bringing huge growth and substantial influence. First released in 2010 "Inbound Marketing"The book has become a well-received and best-selling long-selling book in the industry.
Founded a management consulting company in 2020, focusing on website analysis and Google Analytics and other related businesses. By chance, Google released a new version of GA4 in the same year, so they decided to strike while the iron was hot, sharpen their swords in ten years, and release their second book to reinterpret the topic of website analysis from an alternative perspective. It is also hoped that through the sharing of personal opinions, it can be used to attract ideas and generate greater assistance to the application of data in the industry.
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